Data Protection Statement

I. General Information

This Statement of Privacy applies to the use of the website, and all websites for Upstalsboom hotels and holiday apartments belonging to Upstalsboom Hotel + Freizeit GmbH & Co. KG, which are on our server.
The Data Protection Statement also applies to applications ("Apps") that are provided by us for use on or via computer and mobile devices.

II. Type of personal data

In principal, it is possible to use the website without providing personal information.

When you visit the individual websites, only access data (such as browser type and access time) is transmitted to our servers. This access data does not contain any personal information and does not allow in any way for the identification of an individual. In particular, no user profiles are created with the access data. The access data is only used for statistical analysis and for optimising the use of our website.

If you use our website to reserve hotel rooms, arrangements or other services, such as subscribing to the newsletter or ordering vouchers, you may be asked to provide personal information about yourself. To supply these services and benefits, personal data is collected, such as name, address, telephone number, email address, reservation data (such as date of departure and arrival, location, wishes regarding service preferences) or other information that you voluntarily specify, for example, how did you hear about us.

III. Use of personal data

Your data will be recorded so that our hotels can offer a service that will meet your requirements and demands as a guest and visitor. The collection of your personal data essentially serves the following purpose:

  • Provision of hotel services, e.g. the processing of your reservations, orders, and enquiries concerning services or products of the hotel
  • Providing administrative information, such as notices of services, products and events that are applicable to you
  • Communications via mail or email about promotions and offers by Upstalsboom
  • Improving customer service and the personalization of products and services of hotels for you and other customers
  • For the improvement of products and services, market research, fraud prevention - and monitoring

After the contract has been executed fully, or if the data stored for the above purposes are no longer required, the collected personal data or the data provided by you will be blocked and deleted. Tax and commercial regulations that have longer retention periods, as well as data usage to which you explicitly consent (for example, for sending newsletters), remain unaffected.

IV. Contact and enquiry form

If you use the contact or request form on our websites for contacting Upstalsboom (e.g. Brochure request / rental service), personal data is only collected to the extent that it is provided by you for this purpose. Your data (such as name, email address, address) is only used for processing your enquiries. Upstalsboom does not collect, store or further edit any data related to the process of your enquiry. Transfer to third parties will not take place without your consent.

V. Newsletter

You have the option to register on our websites for the Upstalsboom newsletter. To receive the newsletter, the provision of personal data (name and valid email address) is required. The newsletter will not be sent without your express consent. For this you will receive a confirmation email after registration with a link that you need to click on in order to complete the registration for our newsletter. Only then will you receive the newsletter.

You can unsubscribe from the newsletter at any time via email or via the newsletter itself by clicking on the unsubscribe link.

VI. Ordering vouchers

On our websites, you are able to purchase Upstalsboom vouchers. The provision of personal data (name and delivery address in particular) is required in order to make a purchase and for the delivery of the voucher. The personal data required for the delivery of the voucher will be passed on to the transport company responsible for the delivery. No further disclosure takes place.

VII. Disclosure of personal data

The disclosure of personal data is carried out without separate express consent only insofar as it is necessary for contract implementation. Any further disclosure of personal data to third parties does not take place unless you have expressly and separately consented to the disclosure of personal data, or we have justifiable reasons that oblige us to do so by court decision or by law.

VIII. Information, changes and cancellation

You can get information on the personal data we hold about you at any time and for free.  The right to correct, block or delete your personal data is available if necessary, in accordance with the Federal Data Protection Law.

For example, if you do not want to receive promotional materials from us or want to object to future use and disclosure of your personal data stored by us, then please send your privacy requests in writing, by fax or email to:

Upstalsboom Hotel + Freizeit GmbH & Co. KG
Friedrich-Ebert-Straße 69-71
26725 Emden

IX. Cookies

In order to make the websites safe, effective and appealing, so-called "cookies" are used on these pages. These are small text files with a series of numbers, which are stored on your computer by your browser. Cookies are not part of your PC system. Most browsers are initially set to accept cookies automatically. After the end of the browser session, most of the cookies we use are deleted from your hard drive ("session cookies"). The so-called "permanent cookies" on the other hand, remain on your computer and allow us to recognise you on your next visit.
You have the option to prevent cookies being stored on your computer with the appropriate browser settings, although such functions may be limited.

Web analysis tools
Google Analytics, the web analysis service used by us, is a web analysis service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google") and allows us to optimise our website for you and to make it visitor-friendly through the use of cookies.

Google Analytics
The cookies used by Google Analytics generate information about your use of this website and are transferred to a Google server in the US and stored there. Google will use this information to evaluate your use of the website, compiling reports on website activity for website operators and for the provision of other services related to website activity and internet usage. Google may also pass this information on to third parties in so far as this is required by law, or if third parties process the data on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, we point out that you may not be able to use all the features of this website in this case. By using this website, you agree to the processing of your data collected by Google as described above and for the purpose set out above.

If you do not want Google to receive information from your browser when you visit the websites, you can find an opt-out solution for Google Analytics under . This plugin prevents the browser from requesting the Analytics code, so that Google does not receive any data when you access the page. The plugin is available for different browser types. According to Google, the browser blocks the Google Analytics script after installation.

Nonetheless, this website always uses Google Analytics with the extension "_anonymizeIp()", so the IP addresses are processed only in shortened version to exclude direct identification of a person. This ensures that no detailed IP address information is being transmitted when you visit a webpage

Remarketing function of Google Inc.
On this website we also use the remarketing feature from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA („Google“). This function makes it possible to address website visitors in a targeted manner, with personalised, interest-based advertising displays. The interest-based advertising is displayed to the visitors as soon as they visit other sites in the Google Display Network. To perform an analysis of the website usage, Google uses cookies, which form the basis for the creation of interest-based advertising. Website visits as well as anonymised data regarding the use of the website are captured via the cookies. Storage of personal data is not. On subsequent visits to other websites in the Google Display Network, advertisements are displayed that take into account the products and information invoked by the visitor at the previously visited website.

Using Google Adwords Conversion Tracking

We use the online advertising program "Google AdWords" from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”), and its conversion tracking analysis service. When you click an ad delivered by Google Ad, a cookie for conversion tracking is stored on your computer. The cookies used as part of the conversion tracking lose their validity after 30 days, do not contain any personal data, and are not used for personal identification.  If our website is visited before this expiry date, Google and we can understand via the cookie, how visitors are directed to our website (especially when visitors are directed to the site by an ad). Every Google AdWords advertiser gets a different cookie. There is, therefore, no way for cookies to be tracked on the websites of AdWords customers. Using the information that the conversion cookie captures, conversion statistics are created for AdWords customers who have opted for conversion tracking. Here, the customers find out, in particular, the total number of users who have clicked on their ad and proceeded to the page with conversion tracking tag. However, they will not get any information that can identify users personally.

Disabling the Google cookies
You can disable the use of Google cookies permanently by modifying the appropriate cookie managing settings under the following links:

Changes to the display settings can be made under

Alternatively, you can disable the use of cookies by third parties by visiting the deactivation website of the Network Advertising Initiative under and selecting to opt-out of information disclosure.

You can also disable cookies for conversion tracking by modifying your browser settings so that the cookies from the domain "" are blocked.
Additional information about Google remarketing and the privacy policy of Google can be viewed at: